Digital and Web Analytics

Why Do Tech Companies Love Berlin?

Berlin has risen steadily up the European tech hub rankings in recent years and is a major player on the global scale too, ranking 13th on the list in KPMG’s 2020 Technology Innovation Hubs report. In fact, when it comes to European hub cities, only London tops Berlin as the most popular destination for technology

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12 Digital Trends To Look Out For 2021

2020 was the year where businesses had to adopt new digital technologies and new working practices. Business and consumer behaviour is changing rapidly, and digitalisation will continue at pace. Technology kept us going last year, but what of 2021? Focusing on our core markets, we’ve gathered together some of our favourite digital trends for 2021:

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Data Tells Us That A Data Culture Matters

Implementing a data culture can help organizations become more agile, responsive to customer needs, and open to innovation. Here’s a look at what it means to build a data culture, and the benefits of organizing for data operations at scale. The digital revolution presents every business with unprecedented opportunity—and risk. Cheap and abundant online resources

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Transforming Drug Discovery Using AI and Automation

The COVID-19 pandemic has unveiled a pressing issue – the need to develop effective drugs rapidly. But developing a new drug is easier said than done. Drug discovery begins with a hypothesis that the inhibition or activation of a target molecule or pathway results in a therapeutic effect. After target identification and validation, comes hit-to-lead and lead optimization

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