Abid Khan

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Abid Khan

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abid@digitalrepublictalent.com


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OVERVIEW

Company 

My client is one of the hottest and fastest-growing media shops in the U.S. With 5 offices over the world and a headcount of around 600 people. They are a full-service global media company, they are built for challenger brands or companies that are disrupting the status quo and as a result, want a media agency that is challenging and disrupting the norms of media. 

Working with some of the world’s largest brands, they partner include companies from a number of different sectors. Honoured as Media Agency of the Year 3rd years coming for the impact and work, they have done in the market. 

Position Overview

The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Associate Director is responsible for orchestrating efficient delivery of high-quality analytic services to a medium-sized book of business and facilitating the professional growth and development of his/her team.

Primary responsibilities for this position include but are not limited to:

  • Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization
  • Exhibit a deeper understanding of digital and media ecosystems including integration of on-line/offline attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, success of key media tactics including targeting via SCOUT or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media
  • Knowledge leadership – begin to serve as “go to” expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs)
  • Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings
  • Assume ultimate responsibility for the quality of his/her team’s analytic deliverables, including pertinent insights and actionable recommendations
  • Support Manager as needed to ensure collaborative and productive working relationships with media teams, high quality deliverables, and high client satisfaction
  • Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed
  • Develop content for client contracts detailing analytic work streams and required resources
  • Responsible for at least 3 direct and indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels
  • Serve as strategic contact with media teams and clients / Deepen reputation as a trusted partner
  • Develop and maintain senior-level relationships with clients, as well as external partners utilized in meeting client needs
  • Demonstrate an ability to identify and capitalize on opportunities to cross-sell and up-sell existing clients to drive organic growth
  • Begin to play a supporting role in new business development
  • Demonstrate a full understanding of our capabilities and how our analytics services fit into the broader client picture
  • Begin to contribute to the development of new analytic service offerings
  • Actively seek out opportunities to perform next level (Director) tasks

Qualifications

  • Education: Bachelor’s or Master’s degree typically in a quantitative discipline (e.g., Statistics,
    Economics, Mathematics, etc.); advanced degree typically in a quantitative discipline desired

Experience: 

  • Minimum of 6 years of experience in a professional services or corporate environment, preferably an agency; significant media analytics experience and deep knowledge of the media ecosystem (experience within the Sports/Entertainment category is desirable)
  • Facile with MS Office; including PowerPoint, Word and Excel
  • Experience with ad-serving platforms such as Google Campaign Manager and Sizmek; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium; familiarity with MTA providers like Neustar, VisualIQ, C3
  • Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
  • Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
    Experience influencing a marketing strategy through the application and/or management of data-driven, analytic solutions
  • Demonstrated ability to run a team – solid planning, priority setting, time and project management skills; displays/instils a strong sense of commitment to high-quality work
    Exhibits mature leadership – identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
  • Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise
    by internal clients
  • Aptitude for identifying new tools/partners that address emerging or challenging client needs
    desired
    Capable of providing thought leadership and IP and developing innovative analytic offerings desired
    Ability to represent the company through industry speaking engagements and publications desired
    Other duties as assigned*

Impressive Salary

up to $160,000 

Who is Digital Republic?

Digital Republic  Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. Digital Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

How to Apply?

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic Talent by email to find out more about the role. (abid@digitalrepublictalent.com )

Company 

My client is one of the hottest and fastest-growing media shops in the U.S. With 5 offices over the world and a headcount of around 600 people. They are a full-service global media company, they are built for challenger brands or companies that are disrupting the status quo and as a result, want a media agency that is challenging and disrupting the norms of media. 

Working with some of the world’s largest brands, they partner include companies from a number of different sectors. Honoured as Media Agency of the Year 3rd years coming for the impact and work, they have done in the market. 

Position Overview

The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Associate Director is responsible for orchestrating efficient delivery of high-quality analytic services to a medium-sized book of business and facilitating the professional growth and development of his/her team.

Primary responsibilities for this position include but are not limited to:

  • Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization
  • Exhibit a deeper understanding of digital and media ecosystems including integration of on-line/offline attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, success of key media tactics including targeting via SCOUT or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media
  • Knowledge leadership – begin to serve as “go to” expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs)
  • Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings
  • Assume ultimate responsibility for the quality of his/her team’s analytic deliverables, including pertinent insights and actionable recommendations
  • Support Manager as needed to ensure collaborative and productive working relationships with media teams, high quality deliverables, and high client satisfaction
  • Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed
  • Develop content for client contracts detailing analytic work streams and required resources
  • Responsible for at least 3 direct and indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels
  • Serve as strategic contact with media teams and clients / Deepen reputation as a trusted partner
  • Develop and maintain senior-level relationships with clients, as well as external partners utilized in meeting client needs
  • Demonstrate an ability to identify and capitalize on opportunities to cross-sell and up-sell existing clients to drive organic growth
  • Begin to play a supporting role in new business development
  • Demonstrate a full understanding of our capabilities and how our analytics services fit into the broader client picture
  • Begin to contribute to the development of new analytic service offerings
  • Actively seek out opportunities to perform next level (Director) tasks

Qualifications

  • Education: Bachelor’s or Master’s degree typically in a quantitative discipline (e.g., Statistics,
    Economics, Mathematics, etc.); advanced degree typically in a quantitative discipline desired

Experience: 

  • Minimum of 6 years of experience in a professional services or corporate environment, preferably an agency; significant media analytics experience and deep knowledge of the media ecosystem (experience within the Sports/Entertainment category is desirable)
  • Facile with MS Office; including PowerPoint, Word and Excel
  • Experience with ad-serving platforms such as Google Campaign Manager and Sizmek; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium; familiarity with MTA providers like Neustar, VisualIQ, C3
  • Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
  • Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
    Experience influencing a marketing strategy through the application and/or management of data-driven, analytic solutions
  • Demonstrated ability to run a team – solid planning, priority setting, time and project management skills; displays/instils a strong sense of commitment to high-quality work
    Exhibits mature leadership – identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
  • Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise
    by internal clients
  • Aptitude for identifying new tools/partners that address emerging or challenging client needs
    desired
    Capable of providing thought leadership and IP and developing innovative analytic offerings desired
    Ability to represent the company through industry speaking engagements and publications desired
    Other duties as assigned*

Impressive Salary

up to $160,000 

Who is Digital Republic?

Digital Republic  Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. Digital Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

How to Apply?

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic Talent by email to find out more about the role. (abid@digitalrepublictalent.com )