Richard Manso

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Richard Manso

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r.manso@digitalrepublictalent.com


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OVERVIEW

Our clients are award-winning media winning media one of the hottest and fastest-growing players in the U.S. and they are looking for an Associate Director responsible for orchestrating efficient delivery of high-quality analytic services to a medium-sized book of business and facilitating the professional growth and development of his/her team.

Your Responsibilities

  • Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization
  • Exhibit a deeper understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, success of key media tactics including targeting via SCOUT or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media
  • Knowledge leadership – begin to serve as “go to” expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs)
  • Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings
  • Assume ultimate responsibility for the quality of his/her team’s analytic deliverables, including pertinent insights and actionable recommendations
  • Support Manager as needed to ensure collaborative and productive working relationships with media teams, high-quality deliverables, and high client satisfaction
  • Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed
  • Develop content for client contracts detailing analytic work streams and required resources
  • Responsible for direct and indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels
  • Serve as strategic contact with media teams and clients / Deepen reputation as a trusted partner
  • Develop and maintain senior level relationships with clients, as well as external partners utilized in meeting client needs
  • Demonstrate an ability to identify and capitalize on opportunities to cross-sell and up-sell existing clients to drive organic growth
  • Begin to play a supporting role in new business development – collaborate with our clients team to assess prospective clients’ needs and help craft pitch materials
  • Demonstrate a full understanding of our clients capabilities and how our analytic services fit into the broader client picture
  • Contribute to the development of new analytic service offerings

Qualifications

  • Minimum of 6 years of experience in professional services or corporate environment, preferably an agency; significant media analytics experience and deep knowledge of the media ecosystem
  • Experience with ad-serving platforms such as Google Campaign Manager and Sizmek; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium; familiarity with MTA providers like Neustar, VisualIQ, C3
  • Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
  • Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
  • Experience influencing a marketing strategy through the application and/or management of data-driven, analytic solutions
  • Demonstrated ability to run a team – solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high-quality work
  • Exhibits mature leadership – identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
  • Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients
  • Aptitude for identifying new tools/partners that address emerging or challenging client needs desired
  • Capable of providing thought leadership and IP and developing innovative analytic offerings desired
  • Ability to represent the company through industry speaking engagements and publications desired

In return you’ll get; 

  • A chance to work with a highly progressive media agency with excellent client base, growing really fast 
  • You will inherit a team and have the chance to grow the offering and team and assume increased responsibility 
  • You will be reward with a competitive package and benefits 
  • You’ll play a big part in an expanding innovation-based agency who are on the march

How do I Apply?

If you’re used to solving problems in a fast-changing environment, you’ll appreciate a workplace driven by teamwork, curiosity, and the desire to push boundaries apply for the Associate Director ( Media Analytics )  role asap via the link on this page or contact Digital Republic on the phone or email. Get in contact with Digital Republic by sending a mail to r.manso@digitalrepublictalent.com or call the office on +447823 530190/+1 628 239 3600. Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebook.

Our clients are award-winning media winning media one of the hottest and fastest-growing players in the U.S. and they are looking for an Associate Director responsible for orchestrating efficient delivery of high-quality analytic services to a medium-sized book of business and facilitating the professional growth and development of his/her team.

Your Responsibilities

  • Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization
  • Exhibit a deeper understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, success of key media tactics including targeting via SCOUT or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media
  • Knowledge leadership – begin to serve as “go to” expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs)
  • Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings
  • Assume ultimate responsibility for the quality of his/her team’s analytic deliverables, including pertinent insights and actionable recommendations
  • Support Manager as needed to ensure collaborative and productive working relationships with media teams, high-quality deliverables, and high client satisfaction
  • Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed
  • Develop content for client contracts detailing analytic work streams and required resources
  • Responsible for direct and indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels
  • Serve as strategic contact with media teams and clients / Deepen reputation as a trusted partner
  • Develop and maintain senior level relationships with clients, as well as external partners utilized in meeting client needs
  • Demonstrate an ability to identify and capitalize on opportunities to cross-sell and up-sell existing clients to drive organic growth
  • Begin to play a supporting role in new business development – collaborate with our clients team to assess prospective clients’ needs and help craft pitch materials
  • Demonstrate a full understanding of our clients capabilities and how our analytic services fit into the broader client picture
  • Contribute to the development of new analytic service offerings

Qualifications

  • Minimum of 6 years of experience in professional services or corporate environment, preferably an agency; significant media analytics experience and deep knowledge of the media ecosystem
  • Experience with ad-serving platforms such as Google Campaign Manager and Sizmek; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium; familiarity with MTA providers like Neustar, VisualIQ, C3
  • Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
  • Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design
  • Experience influencing a marketing strategy through the application and/or management of data-driven, analytic solutions
  • Demonstrated ability to run a team – solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high-quality work
  • Exhibits mature leadership – identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts
  • Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients
  • Aptitude for identifying new tools/partners that address emerging or challenging client needs desired
  • Capable of providing thought leadership and IP and developing innovative analytic offerings desired
  • Ability to represent the company through industry speaking engagements and publications desired

In return you’ll get; 

  • A chance to work with a highly progressive media agency with excellent client base, growing really fast 
  • You will inherit a team and have the chance to grow the offering and team and assume increased responsibility 
  • You will be reward with a competitive package and benefits 
  • You’ll play a big part in an expanding innovation-based agency who are on the march

How do I Apply?

If you’re used to solving problems in a fast-changing environment, you’ll appreciate a workplace driven by teamwork, curiosity, and the desire to push boundaries apply for the Associate Director ( Media Analytics )  role asap via the link on this page or contact Digital Republic on the phone or email. Get in contact with Digital Republic by sending a mail to r.manso@digitalrepublictalent.com or call the office on +447823 530190/+1 628 239 3600. Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebook.