Ryan Alexander

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Ryan Alexander

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ryan@digitalrepublictalent.com


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OVERVIEW

Company

A modern marketing company engineered to meet the unprecedented challenges and opportunities facing marketers today. After an extensive rebrand and acquisition effort through 2019, this business had an outstanding 2020. With over two decades of cutting edge market research behind the team with a focus on data science, strategy, creative and consumer intelligence to name a few of their services. Offices span across New York, Los Angeles, Boston, Austin, Seattle and San Francisco with a team of just over 300 people to date.

Role

As an Associate Director, Programmatic, you own performance and optimization for the campaigns you’re on. You will lead programmatic team members in daily account management, strategy creation and implementation, tracking performance against goals, and adherence to deadlines, among other topics.

Job Duties

  • Driving performance for media campaigns, both by meeting their targets and creating insightful narratives.
  • Design and author overall team strategy and approach to programmatic advertising across multiple clients.
  • Manage achievement of KPIs and deadlines for campaigns you oversee
  • Engage and evaluate vendors to broaden and improve the team’s programmatic capabilities. 
  • Participate in guiding our internal research and development for automation, optimization, and machine learning.
  • Ensure best practice in all programmatic activities (set up, optimization, reporting) as well as knowledge sharing across teams.
  • Develop and maintain quality control procedures for programmatic campaign implementations.
  • Manage and develop direct reports and take responsibility for complete team development, including training and mentoring.
  • Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team.
  • Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Understanding the client’s overall business objectives and translating them into programmatic advertising efforts
  • Coordinate programmatic strategy with other media channels
  • Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
  • Building analyses, stories, and slides for client media plans and reports

Skills

  • 5+ years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance programmatic campaigns, ideally in a digital agency environment
  • Understanding of how Programmatic Advertising works with Social & Search, SEO, Mobile, and Attribution
  • Broad range of experience managing across verticals and direct response/branded campaigns
  • In-platform experience specifically on Beeswax or DV360 is a big plus

Salary/Package 

Up to $150,000 + INCREDIBLE Benefits:

  • Unlimited paid time off
  • Equity plan with profit-sharing
  • Annual bonuses
  • Vacation and anniversary cash bonuses
  • Generous medical plan
  • Paid parental leave
  • Company-paid cell phone service
  • In-house barista plus cold brew on tap!
  • Fully stocked kitchen
  • Weekly company lunches

Who is Digital Republic Talent?

Digital Republic Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. Digital Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

How to apply?

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email or phone to find out more about the role. ( ryan@digitalrepublictalent.com / +1 628 239 3600 )

Company

A modern marketing company engineered to meet the unprecedented challenges and opportunities facing marketers today. After an extensive rebrand and acquisition effort through 2019, this business had an outstanding 2020. With over two decades of cutting edge market research behind the team with a focus on data science, strategy, creative and consumer intelligence to name a few of their services. Offices span across New York, Los Angeles, Boston, Austin, Seattle and San Francisco with a team of just over 300 people to date.

Role

As an Associate Director, Programmatic, you own performance and optimization for the campaigns you’re on. You will lead programmatic team members in daily account management, strategy creation and implementation, tracking performance against goals, and adherence to deadlines, among other topics.

Job Duties

  • Driving performance for media campaigns, both by meeting their targets and creating insightful narratives.
  • Design and author overall team strategy and approach to programmatic advertising across multiple clients.
  • Manage achievement of KPIs and deadlines for campaigns you oversee
  • Engage and evaluate vendors to broaden and improve the team’s programmatic capabilities. 
  • Participate in guiding our internal research and development for automation, optimization, and machine learning.
  • Ensure best practice in all programmatic activities (set up, optimization, reporting) as well as knowledge sharing across teams.
  • Develop and maintain quality control procedures for programmatic campaign implementations.
  • Manage and develop direct reports and take responsibility for complete team development, including training and mentoring.
  • Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team.
  • Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
  • Understanding the client’s overall business objectives and translating them into programmatic advertising efforts
  • Coordinate programmatic strategy with other media channels
  • Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
  • Building analyses, stories, and slides for client media plans and reports

Skills

  • 5+ years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance programmatic campaigns, ideally in a digital agency environment
  • Understanding of how Programmatic Advertising works with Social & Search, SEO, Mobile, and Attribution
  • Broad range of experience managing across verticals and direct response/branded campaigns
  • In-platform experience specifically on Beeswax or DV360 is a big plus

Salary/Package 

Up to $150,000 + INCREDIBLE Benefits:

  • Unlimited paid time off
  • Equity plan with profit-sharing
  • Annual bonuses
  • Vacation and anniversary cash bonuses
  • Generous medical plan
  • Paid parental leave
  • Company-paid cell phone service
  • In-house barista plus cold brew on tap!
  • Fully stocked kitchen
  • Weekly company lunches

Who is Digital Republic Talent?

Digital Republic Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. Digital Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

How to apply?

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email or phone to find out more about the role. ( ryan@digitalrepublictalent.com / +1 628 239 3600 )