Sameer Patel

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Sameer Patel

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sameer@digitalrepublictalent.com


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OVERVIEW

The Company

My client helps their customers win in the digital economy. They unlock the information, insights, connections, data and digital tools their customers need to understand the demands of tomorrow’s consumer. They help customers design, market and sell their products more effectively. From finance to fashion, ecommerce to economic forecasting, their wide portfolio of market-leading brands and products inform, connect and solve the challenges of their customers.

My client also powers political, construction and environmental intelligence brands and are doing some really exciting things following a recent transformation.

As part of Marketing, your role responsibilities include:

  • Designing and implementing the biddable strategy and optimisation plans
  • Briefing content & creative professionals on content and design needs (for ads and landing pages)
  • Briefing in data and insight requirements to the Data and insight professionals
  • Ensuring alignment from across biddable channels, as well as organic and paid social
  • Implementing a biddable measurement framework to quantify improvements both in terms of competitors and vs. ourselves
  • Managing the Automation of Biddable reporting and providing regular updates on performance, needs, and blockers
  • Developing the Biddable plan for each brand and ensuring performance against that plan (in the context of the wider Marketing plans.)
  • Being the internal thought leader on Biddable Media

Key Accountabilities:

  • Leading the Biddable efforts to deliver the highest possible level of performance in terms of MQLs, Accounts, Revenue and Profitability.
  • Feeding into performance kick-off sessions with relative internal/external contributors and stakeholders across the business including but not limited to product marketing, content, design, marketing performance & automation, data & agencies
  • Providing detailed technical requirements as part of briefing to content, creative professionals, and digital analysts (ad specs, landing page specs, specific tracking taxonomy needs etc.)
  • Working with Data and within the Marketing Performance & Automation team to forecast Biddable performance
  • Ensuring Biddable performance is on track with any blockers/ risks/slippage escalated.
  • Providing regular periodic status reports tracking Biddable performance vs. forecast and competitors
  • Leading the co-ordination of all internal and external resources required to deliver profitable growth via Biddable

Your Experience:

  • Strong, successful technical experience in PPC, Paid Social, and Programmatic Display, (please note the client is only looking for Biddable SMEs and not candidates who manage agencies)
  • Familiarity with marketing to a B2B audience and B2BC audience
  • A data-driven mindset and the ability strategize with cross-functional teams and execute marketing campaigns.
  • Mature Google Analytics experience is a significant benefit
  • Exposure to direct marketing tactics, including email, webinars, sponsorships, trade shows, mobile and use of third-party data sources.
  • Ability to lead multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes. Able to explain complex SEO items to various stakeholders and understand projects that have different analytical goals and needs
  • Some exposure to Account-Based Marketing would be beneficial. 

Impressive Salary

£45,000 plus benefits 

Who are Digital Republic Talent?

Digital Republic Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. Digital Republic Talent aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

How to apply?

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email to find out more about the role. (sameer@digitalrepublictalent.com)

The Company

My client helps their customers win in the digital economy. They unlock the information, insights, connections, data and digital tools their customers need to understand the demands of tomorrow’s consumer. They help customers design, market and sell their products more effectively. From finance to fashion, ecommerce to economic forecasting, their wide portfolio of market-leading brands and products inform, connect and solve the challenges of their customers.

My client also powers political, construction and environmental intelligence brands and are doing some really exciting things following a recent transformation.

As part of Marketing, your role responsibilities include:

  • Designing and implementing the biddable strategy and optimisation plans
  • Briefing content & creative professionals on content and design needs (for ads and landing pages)
  • Briefing in data and insight requirements to the Data and insight professionals
  • Ensuring alignment from across biddable channels, as well as organic and paid social
  • Implementing a biddable measurement framework to quantify improvements both in terms of competitors and vs. ourselves
  • Managing the Automation of Biddable reporting and providing regular updates on performance, needs, and blockers
  • Developing the Biddable plan for each brand and ensuring performance against that plan (in the context of the wider Marketing plans.)
  • Being the internal thought leader on Biddable Media

Key Accountabilities:

  • Leading the Biddable efforts to deliver the highest possible level of performance in terms of MQLs, Accounts, Revenue and Profitability.
  • Feeding into performance kick-off sessions with relative internal/external contributors and stakeholders across the business including but not limited to product marketing, content, design, marketing performance & automation, data & agencies
  • Providing detailed technical requirements as part of briefing to content, creative professionals, and digital analysts (ad specs, landing page specs, specific tracking taxonomy needs etc.)
  • Working with Data and within the Marketing Performance & Automation team to forecast Biddable performance
  • Ensuring Biddable performance is on track with any blockers/ risks/slippage escalated.
  • Providing regular periodic status reports tracking Biddable performance vs. forecast and competitors
  • Leading the co-ordination of all internal and external resources required to deliver profitable growth via Biddable

Your Experience:

  • Strong, successful technical experience in PPC, Paid Social, and Programmatic Display, (please note the client is only looking for Biddable SMEs and not candidates who manage agencies)
  • Familiarity with marketing to a B2B audience and B2BC audience
  • A data-driven mindset and the ability strategize with cross-functional teams and execute marketing campaigns.
  • Mature Google Analytics experience is a significant benefit
  • Exposure to direct marketing tactics, including email, webinars, sponsorships, trade shows, mobile and use of third-party data sources.
  • Ability to lead multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes. Able to explain complex SEO items to various stakeholders and understand projects that have different analytical goals and needs
  • Some exposure to Account-Based Marketing would be beneficial. 

Impressive Salary

£45,000 plus benefits 

Who are Digital Republic Talent?

Digital Republic Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. Digital Republic Talent aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

How to apply?

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email to find out more about the role. (sameer@digitalrepublictalent.com)