Juber Rahman

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Juber Rahman

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juber@digitalrepublictalent.com


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OVERVIEW

About the Company

A global media agency united by their desire to create new media experiences for their clients and consumers and have fun whilst doing it. With the ambition to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” They do not be defined by the formulaic definitions of media.

The role of Connections Business Director, reporting into the Business Director, will play a crucial part in the development of our audience approach. We are looking for a self-starter with experience working with tech platforms and data integration who can act as a hands-on consultant to the Audience Team, clients and agency to connect our Audience data to client or industry 1st, 2nd and 3rd party data for insight and activation.

Data Connections Director day to day responsibilities:

  1. Audience data integration
  • An understanding of the strengths, weaknesses and benefits of all aspects of the Martech audience ecosystem. Including a working knowledge of:-
    • Client first party data available through DMPs (e.g., Adobe Audience Manager, Lotame)
    • Third party data vendors (e.g., Experian, Acxiom, Yougov)
    • Attitudinal datasets (e.g TGI, GWI)
    • Performance data from platform owners (e.g Facebook, Google)
    • Industry behavioural datasets (e.g Rentrak, Comscore)
  1. Audience data connection/scaling
  • A working understanding of the strengths, weaknesses and benefits of all aspects of the Martech audience connection ecosystem. Including: –
    • Working within clean room environments
    • Integrating data into walled gardens (e.g., Facebook, Google)
    • Audience scaling (e.g. look-a-like modelling etc.)
  1. Audience activation and measurement
  • A working understanding of the strengths, weaknesses and benefits of all aspects of the Martech audience activation ecosystem. Including: –
    • The strengths, weaknesses and benefits of the differing programmatic environments
    • The needs of programmatic buyers
    • Experience in driving audience activation test and learn programmes

 

Data Connections Director Skills & Experience:

  • Understands the roles played by all the key players in the audience ecosystem. From those identifying audiences via digital first-party data or proprietary audience segmentation to those activating against those audiences
  • Can take a broader strategic view of the opportunity to improve audience insight and audience activation performance for a client’s media business
  • Can manage and build strong relationships with internal and external client audience partners
  • Can help connect our audience insight data to that of our clients and the wider industry
  • Is able to communicate ideas clearly and precisely to senior stakeholders
  • Curiosity, flexibility, problem-solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes.
  • Media Industry knowledge

 

Summary

This is a chance to be part of a global media agency network with billings in excess of US$24 billion and their network consists of more than 7,000 employees, in 116 offices across 86 countries. You should be expected to champion and support the development of the Outcomes best practice approach to delivering campaigns, multi market strategy coordination and communication.

 

Who is Digital Republic Talent?

Digital Republic Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, US and Germany. Digital Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

 

How to apply? 

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email or phone to find out more about the role on juber@digitalrepublictalent.com / 020 3637 3331

About the Company

A global media agency united by their desire to create new media experiences for their clients and consumers and have fun whilst doing it. With the ambition to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” They do not be defined by the formulaic definitions of media.

The role of Connections Business Director, reporting into the Business Director, will play a crucial part in the development of our audience approach. We are looking for a self-starter with experience working with tech platforms and data integration who can act as a hands-on consultant to the Audience Team, clients and agency to connect our Audience data to client or industry 1st, 2nd and 3rd party data for insight and activation.

Data Connections Director day to day responsibilities:

  1. Audience data integration
  • An understanding of the strengths, weaknesses and benefits of all aspects of the Martech audience ecosystem. Including a working knowledge of:-
    • Client first party data available through DMPs (e.g., Adobe Audience Manager, Lotame)
    • Third party data vendors (e.g., Experian, Acxiom, Yougov)
    • Attitudinal datasets (e.g TGI, GWI)
    • Performance data from platform owners (e.g Facebook, Google)
    • Industry behavioural datasets (e.g Rentrak, Comscore)
  1. Audience data connection/scaling
  • A working understanding of the strengths, weaknesses and benefits of all aspects of the Martech audience connection ecosystem. Including: –
    • Working within clean room environments
    • Integrating data into walled gardens (e.g., Facebook, Google)
    • Audience scaling (e.g. look-a-like modelling etc.)
  1. Audience activation and measurement
  • A working understanding of the strengths, weaknesses and benefits of all aspects of the Martech audience activation ecosystem. Including: –
    • The strengths, weaknesses and benefits of the differing programmatic environments
    • The needs of programmatic buyers
    • Experience in driving audience activation test and learn programmes

 

Data Connections Director Skills & Experience:

  • Understands the roles played by all the key players in the audience ecosystem. From those identifying audiences via digital first-party data or proprietary audience segmentation to those activating against those audiences
  • Can take a broader strategic view of the opportunity to improve audience insight and audience activation performance for a client’s media business
  • Can manage and build strong relationships with internal and external client audience partners
  • Can help connect our audience insight data to that of our clients and the wider industry
  • Is able to communicate ideas clearly and precisely to senior stakeholders
  • Curiosity, flexibility, problem-solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes.
  • Media Industry knowledge

 

Summary

This is a chance to be part of a global media agency network with billings in excess of US$24 billion and their network consists of more than 7,000 employees, in 116 offices across 86 countries. You should be expected to champion and support the development of the Outcomes best practice approach to delivering campaigns, multi market strategy coordination and communication.

 

Who is Digital Republic Talent?

Digital Republic Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, US and Germany. Digital Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

 

How to apply? 

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email or phone to find out more about the role on juber@digitalrepublictalent.com / 020 3637 3331