Danica Reeves

Contact Your Job Consultant

Danica Reeves

MY EMAIL

danica@digitalrepublictalent.com


Share this job:

OVERVIEW

About the Company

My client is a leading sports nutrition business that develops, manufactures, and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community. The Company has two highly regarded brands: A premium active-nutrition brand targeting the gym lifestyle community, and my client, a leading endurance nutrition brand among elite athletes and professional sports teams. 

Major investors include Legal & General, Schroders, J.O. Hambro and Otus Capital, together with a range of institutional and small-cap investors.

The two brands are sold internationally through our own digital platform websites, together with third-party online sites including Amazon and Tmall. We have extensive retail distribution in the UK and internationally, including major supermarkets, high street chains and specialist sports retailers. This omnichannel footprint enables the Company to address the full breadth of the sports nutrition market currently estimated at approximately £11 billion worldwide.

Our client has one of the UK’s leading active nutrition brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since its launch in 2005. The range now comprises powders, bars and supplements including the high protein, low sugar range. Our brand ambassadors include leading fitness influencers Ross Edgley and Obi Vincent. 

Founded in 1992, my clients second brand has a core range comprising gels, powders and bars focused on energy, hydration and recovery. The brand is the official sports nutrition supplier to many professional teams and organizations including INEOS Grenadiers Cycling Team and Team INEOS UK (America’s Cup Team). The brand supplies more than 100 professional football clubs in the UK, Europe and USA, and is Performance Research Partner to the English Football Association.

My client is headquartered in London. Its shares joined the AIM market of the London Stock Exchange in August 2013 and trade under the ticker symbol of our client.

Company Strategy

The ambition of the Company is to exceed £100m in revenues in the next three years, with >70% of revenue from digital channels and a similar proportion of revenue derived from international markets. A key growth focus is Online, through our Magento-based website platforms, together with a substantial Amazon & T-Mall business.

The business enjoys healthy gross margins given its vertically integrated model, product mix and channel mix. A new state of the art factory is planned to open in 2021. A significant percentage of net revenue is invested in brand equity and performance marketing, to drive the high revenue growth levels. 

The Role  

This role will be reporting directly into the Head of Data and Insights. This is an exciting opportunity to integrate an ambitious cross-functional Data team, that is part of the brand’s Technology. 

Data is key, and we aim to provide the best solutions to deliver an unrivaled customer experience. We make the best use of the immense and diverse volume of our data to drive our business growth. Positioned as central for the brand’s strategy, our team works across the whole areas of the business, from Marketing and Commercial (B2C/B2B, online and offline channels), to Technology, Customer Service, Production and Distribution. 

On joining our ambitious team, the Digital Analyst will be the go-to person for digital cross-brand and market data and insight. Will be working closely to our in-house Commercial, Growth Marketing, Product and Brand teams, and also be part of the wider data initiatives that involve big data engineering, machine learning, impactful data visualisation (dashboards) and deep-dive analytics. 

We are thrilled to you to join us in this journey, where there will be plenty of opportunities to drive initiatives, have an impact within the business and develop as an analyst. 

Roles and Responsibilities:

  • Using data to tell stories, promoting a better understanding of our customers, and supporting/driving Marketing/Commercial/Customer Service/Platform Digital teams BAU and initiatives.
  • Delivery of the best data to drive acquisition, retention, channel performance, conversion, sales and ROI, as well as knowledge on customer journey, LTV, RFM.
  • Working with stakeholders to constantly improve and ensure accuracy of data and KPIs.
  • Collaborating with the Data team colleagues with a fully managed the cloud Data Warehouse pipeline; Data Collection (Tagging, Pixels), Integration (ETL), Manipulation (BigQuery) & Visualisation (PowerBI/Excel).
  • Ensuring full Digital journey is tracked correctly and efficiently, from link tagging to digital marketing campaign mapping and naming structures.
  • Keeping up with industry trends in Digital Analytics to ensure to best business solutions are in place.

Experience and Skillset:

Essential:

  • Minimum 3 years in an analytical role, a thirst for analysing and drawing insights from data
  • Expertise in Web Analytics (Adobe Analytics, Google Analytics)
  • Experience with Implementation and testing of website, app and campaign tracking to ensure consistent, accurate capture of data (build, track, QA, debug and manage tags, pixels, etc)
  • Experience in Google Tag Manager or other tag management system (Tealium IQ, Adobe Launch)
  • Strong SQL capabilities – experience on writing and automating queries
  • Exposure to working with data integration (E.g. BigQuery, Snowflake), setting ETL framework platforms/processes.
  • Data visualisation in PowerBI strongly preferred, or other visualization platforms (E.g. Tableau, QlikView)

Desirable:

  • Business, numerical or social science related degree
  • Experience with R or Python (Pandas, etc)
  • Experience working within an agency/in-house analytics marketing team preferred
  • Experience pulling data and insights from digital marketing platforms (E.g. Facebook, Bing, Criteo)

How do I apply?

If you are interested in applying for the Enter Role role register now via the link on this page or contact Digital Republic on the phone (0203-637-3331) or email danica@digitalrepublictalent.com

Who are Digital Republic?

Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, Germany and US. The Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people. You can also find out more on Twitter and LinkedIn   

About the Company

My client is a leading sports nutrition business that develops, manufactures, and markets innovative nutrition products for professional athletes, sports and fitness enthusiasts and the gym lifestyle community. The Company has two highly regarded brands: A premium active-nutrition brand targeting the gym lifestyle community, and my client, a leading endurance nutrition brand among elite athletes and professional sports teams. 

Major investors include Legal & General, Schroders, J.O. Hambro and Otus Capital, together with a range of institutional and small-cap investors.

The two brands are sold internationally through our own digital platform websites, together with third-party online sites including Amazon and Tmall. We have extensive retail distribution in the UK and internationally, including major supermarkets, high street chains and specialist sports retailers. This omnichannel footprint enables the Company to address the full breadth of the sports nutrition market currently estimated at approximately £11 billion worldwide.

Our client has one of the UK’s leading active nutrition brands with a reputation for high quality and product innovation. The brand has grown rapidly, based on its core protein powders, since its launch in 2005. The range now comprises powders, bars and supplements including the high protein, low sugar range. Our brand ambassadors include leading fitness influencers Ross Edgley and Obi Vincent. 

Founded in 1992, my clients second brand has a core range comprising gels, powders and bars focused on energy, hydration and recovery. The brand is the official sports nutrition supplier to many professional teams and organizations including INEOS Grenadiers Cycling Team and Team INEOS UK (America’s Cup Team). The brand supplies more than 100 professional football clubs in the UK, Europe and USA, and is Performance Research Partner to the English Football Association.

My client is headquartered in London. Its shares joined the AIM market of the London Stock Exchange in August 2013 and trade under the ticker symbol of our client.

Company Strategy

The ambition of the Company is to exceed £100m in revenues in the next three years, with >70% of revenue from digital channels and a similar proportion of revenue derived from international markets. A key growth focus is Online, through our Magento-based website platforms, together with a substantial Amazon & T-Mall business.

The business enjoys healthy gross margins given its vertically integrated model, product mix and channel mix. A new state of the art factory is planned to open in 2021. A significant percentage of net revenue is invested in brand equity and performance marketing, to drive the high revenue growth levels. 

The Role  

This role will be reporting directly into the Head of Data and Insights. This is an exciting opportunity to integrate an ambitious cross-functional Data team, that is part of the brand’s Technology. 

Data is key, and we aim to provide the best solutions to deliver an unrivaled customer experience. We make the best use of the immense and diverse volume of our data to drive our business growth. Positioned as central for the brand’s strategy, our team works across the whole areas of the business, from Marketing and Commercial (B2C/B2B, online and offline channels), to Technology, Customer Service, Production and Distribution. 

On joining our ambitious team, the Digital Analyst will be the go-to person for digital cross-brand and market data and insight. Will be working closely to our in-house Commercial, Growth Marketing, Product and Brand teams, and also be part of the wider data initiatives that involve big data engineering, machine learning, impactful data visualisation (dashboards) and deep-dive analytics. 

We are thrilled to you to join us in this journey, where there will be plenty of opportunities to drive initiatives, have an impact within the business and develop as an analyst. 

Roles and Responsibilities:

  • Using data to tell stories, promoting a better understanding of our customers, and supporting/driving Marketing/Commercial/Customer Service/Platform Digital teams BAU and initiatives.
  • Delivery of the best data to drive acquisition, retention, channel performance, conversion, sales and ROI, as well as knowledge on customer journey, LTV, RFM.
  • Working with stakeholders to constantly improve and ensure accuracy of data and KPIs.
  • Collaborating with the Data team colleagues with a fully managed the cloud Data Warehouse pipeline; Data Collection (Tagging, Pixels), Integration (ETL), Manipulation (BigQuery) & Visualisation (PowerBI/Excel).
  • Ensuring full Digital journey is tracked correctly and efficiently, from link tagging to digital marketing campaign mapping and naming structures.
  • Keeping up with industry trends in Digital Analytics to ensure to best business solutions are in place.

Experience and Skillset:

Essential:

  • Minimum 3 years in an analytical role, a thirst for analysing and drawing insights from data
  • Expertise in Web Analytics (Adobe Analytics, Google Analytics)
  • Experience with Implementation and testing of website, app and campaign tracking to ensure consistent, accurate capture of data (build, track, QA, debug and manage tags, pixels, etc)
  • Experience in Google Tag Manager or other tag management system (Tealium IQ, Adobe Launch)
  • Strong SQL capabilities – experience on writing and automating queries
  • Exposure to working with data integration (E.g. BigQuery, Snowflake), setting ETL framework platforms/processes.
  • Data visualisation in PowerBI strongly preferred, or other visualization platforms (E.g. Tableau, QlikView)

Desirable:

  • Business, numerical or social science related degree
  • Experience with R or Python (Pandas, etc)
  • Experience working within an agency/in-house analytics marketing team preferred
  • Experience pulling data and insights from digital marketing platforms (E.g. Facebook, Bing, Criteo)

How do I apply?

If you are interested in applying for the Enter Role role register now via the link on this page or contact Digital Republic on the phone (0203-637-3331) or email danica@digitalrepublictalent.com

Who are Digital Republic?

Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, Germany and US. The Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people. You can also find out more on Twitter and LinkedIn