Richard Manso

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Richard Manso

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r.manso@digitalrepublictalent.com


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OVERVIEW

Our client, one of the hottest and fastest-growing media shops in the U.S. They have been honoured as Ad Age’s Media Agency of the Year, a Leader in Forrester’s first-ever wave of major media shops, and Adweek’s U.S. Media Agency of the Year.

Position Overview

The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Manager oversees analytic projects from conception to completion managing and mentoring junior staff, serving as a point person with other teams, and providing clients results and actionable insights that help them achieve their business objectives.

Responsibilities

  • Develop a deep understanding of clients industry, business objectives and strategy, media plans, and consumer journey as context for analysis and reporting needs
  • Assess clients analytics needs and create measurement plans and learning agendas that complement multi-channel media plans and provide clients with actionable intelligence
  • Build an understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, and the success of key media tactics including targeting via SCOUT (media agency quantitative surveying) or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media
  • Serve as project lead on analyses performed by the group develop project plans and manage work efforts of junior team members
  • Demonstrate proficiency with SQL, Excel, Tableau (at least two of the three) and the ability to evaluate and manage junior staffs work with the tools
  • Become accountable for the quality of deliverables, including pertinent insights and actionable recommendations / Assume a lead role in presenting findings to media teams and clients
  • Track project resources and progress against task plans to ensure on-time and on-budget project delivery
  • Handle multiple projects (2-5) concurrently / Identify ways to improve analytic workstreams and efficiencies
  • Responsible for 1 or more direct or indirect reports providing coaching, mentoring and professional development and ensuring adequate client utilization levels
  • Serve as day-to-day contact with media teams and clients and participate in recurring and ad-hoc internal and client meetings / Develop reputation as a trusted partner
  • Manage research partners media agency engages with to deliver on measurement plans

QUALIFICATIONS

  • Experience: Minimum of 4 years of experience in a professional services or corporate environment, preferably an agency; prior media analytics experience and knowledge of the media ecosystem
  • Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium; familiarity with MTA providers like Neustar, VisualIQ, C3
  • Experience with audience tools such as SCOUT (media agency quantitative surveying), Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects, YouGov, Dynata, Survata; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
  • Ability to deliver compelling presentations and storytelling, which demonstrate the value of analytic deliverables
  • Solid planning, priority setting, time management and project management skills, with experience managing multiple projects and resources concurrently
  • Good at developing relationships with cross-functional teams
  • Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design desired
  • Education: Bachelor’s degree required (e.g., Statistics, Economics, Mathematics, etc.); advanced degree typically in a quantitative discipline desired

In return you’ll get; 

  • This company is award winning so if you want to work with bright people who are really passionate about what they do please do apply 
  • The work and projects you take on will be challenging but also really interesting. If you are interested in complex projects that will likely help you grow this is the one for you.
  • They will pay a really competitive package with great benefits. The company will also reward achievers with fast track career progression
  • You will work with truly excellent clients, some of the biggest names in the US and worldwide

How do I Apply?

If you’re used to solving problems in a fast-changing environment, you’ll appreciate a workplace driven by teamwork, curiosity, and the desire to push boundaries apply for the Manager of Campaign Insights role asap  via the link on this page or contact Digital Republic on the phone or email. Get in contact with Digital Republic by sending a mail to r.manso@digitalrepublictalent.com or call the office on 07823 530190/0203 637 3331. Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebook.

Our client, one of the hottest and fastest-growing media shops in the U.S. They have been honoured as Ad Age’s Media Agency of the Year, a Leader in Forrester’s first-ever wave of major media shops, and Adweek’s U.S. Media Agency of the Year.

Position Overview

The Campaign Insights team partners with both internal and external stakeholders and data providers, leveraging analytics and measurement to enable optimization of media spending. The Manager oversees analytic projects from conception to completion managing and mentoring junior staff, serving as a point person with other teams, and providing clients results and actionable insights that help them achieve their business objectives.

Responsibilities

  • Develop a deep understanding of clients industry, business objectives and strategy, media plans, and consumer journey as context for analysis and reporting needs
  • Assess clients analytics needs and create measurement plans and learning agendas that complement multi-channel media plans and provide clients with actionable intelligence
  • Build an understanding of digital and media ecosystems including integration of on-line/off-line attribution, integration of upper and lower funnel measurement, interaction of web design with media performance, and the success of key media tactics including targeting via SCOUT (media agency quantitative surveying) or DMPs/CDPs, dynamic creative optimization, and TV advance audiences and earned media
  • Serve as project lead on analyses performed by the group develop project plans and manage work efforts of junior team members
  • Demonstrate proficiency with SQL, Excel, Tableau (at least two of the three) and the ability to evaluate and manage junior staffs work with the tools
  • Become accountable for the quality of deliverables, including pertinent insights and actionable recommendations / Assume a lead role in presenting findings to media teams and clients
  • Track project resources and progress against task plans to ensure on-time and on-budget project delivery
  • Handle multiple projects (2-5) concurrently / Identify ways to improve analytic workstreams and efficiencies
  • Responsible for 1 or more direct or indirect reports providing coaching, mentoring and professional development and ensuring adequate client utilization levels
  • Serve as day-to-day contact with media teams and clients and participate in recurring and ad-hoc internal and client meetings / Develop reputation as a trusted partner
  • Manage research partners media agency engages with to deliver on measurement plans

QUALIFICATIONS

  • Experience: Minimum of 4 years of experience in a professional services or corporate environment, preferably an agency; prior media analytics experience and knowledge of the media ecosystem
  • Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium; familiarity with MTA providers like Neustar, VisualIQ, C3
  • Experience with audience tools such as SCOUT (media agency quantitative surveying), Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects, YouGov, Dynata, Survata; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase
  • Ability to deliver compelling presentations and storytelling, which demonstrate the value of analytic deliverables
  • Solid planning, priority setting, time management and project management skills, with experience managing multiple projects and resources concurrently
  • Good at developing relationships with cross-functional teams
  • Familiarity with media mix modeling and other forms of regression-based ROI; A/B and multivariate test design desired
  • Education: Bachelor’s degree required (e.g., Statistics, Economics, Mathematics, etc.); advanced degree typically in a quantitative discipline desired

In return you’ll get; 

  • This company is award winning so if you want to work with bright people who are really passionate about what they do please do apply 
  • The work and projects you take on will be challenging but also really interesting. If you are interested in complex projects that will likely help you grow this is the one for you.
  • They will pay a really competitive package with great benefits. The company will also reward achievers with fast track career progression
  • You will work with truly excellent clients, some of the biggest names in the US and worldwide

How do I Apply?

If you’re used to solving problems in a fast-changing environment, you’ll appreciate a workplace driven by teamwork, curiosity, and the desire to push boundaries apply for the Manager of Campaign Insights role asap  via the link on this page or contact Digital Republic on the phone or email. Get in contact with Digital Republic by sending a mail to r.manso@digitalrepublictalent.com or call the office on 07823 530190/0203 637 3331. Check out the website on www.digitalrepublictalent.com. You can also find our more on Linkedin, Instagram or Facebook.