Danica Reeves

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Danica Reeves

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danica@digitalrepublictalent.com


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OVERVIEW

Overview

You will be working across all aspects of Conversion Rate Optimisation (CRO) from test ideation to prioritisation, build and analysis. You will be using tools such as Optimizely, AB Tasty and Adobe Target to configure and analyse tests and personalisation. You will also need to be comfortable analysing data in analytics platforms such as Google Analytics, and session recording platforms such as Hotjar. This role relies on a strategic mindset towards understanding and solving business problems, as well as having strong technical expertise. This role would suit someone with experience of working in a digital team client-side or agency-side and who has successfully used testing and analytics tools to optimise online acquisition and conversion.

Objective

  • The primary goal for this position is to maximise clients’ satisfaction and to lead clients on a best-
  • practise digital optimisation journey
  • The secondary goal is to maintain a reasonable amount of billable hours while also dedicating
  • time to training and upskilling.
  • Typical daily activity
  • In a typical day, you could be:
  • Working with our Insights team to produce testing and personalisation ideas
  • Turning these testing ideas into wireframes and mock-ups to present back to the client
  • Prioritising the clients’ testing roadmap using data-driven methodology
  • Reporting on test performance
  • It is a client-facing role and your work will be directly billable to clients. You will take ownership of a
  • number of clients (supervised by the Head of Professional Services) lead client meeting and conference
  • calls so you will need to articulate yourself clearly and logically.

Requirements

You will need to have:

  • 2-3 years CRO experience
  • Both AB Testing and Personalisation
  • This includes experience using testing tools, such as:
  •  Optimizely (strongly desired)
  • Adobe Target (desired)
  • AB Tasty, VWO, Google Optimise (optional)

Preferably, you should have:

  • Technical knowledge of HTML, CSS and JavaScript
  • Some experience of other key digital analytics concepts:
  • CDPs/DMPs
  • Analytics platforms (e.g Google Analytics, Adobe Analytics)
  • Tag management systems (Tealium, GTM)
  • Session recording/heatmapping tools
  • Sociability – be a generous and likeable team member
  • Curiosity – be energetic, positive, enthusiastic, with an enquiring mind

Responsibilities

  • Leading CRO programmes for our clients, covering the whole CRO lifecycle from:
  • Test ideation (with support from our Insights team)
  • Test prioritisation
  • Test build and QA
  • Test analysis

Salary

Up to £40k depending on experience plus new opportunities incentive scheme and generous benefits package.

Candidates have the option of working in the London office, fully remote, or a hybrid mix of the two. However, day trips into London will be required on occasion for client meetings or company events.

About the Company

My clients mission is to help customers maximise the value of their digital data. They are experts in data strategy, data architecture, web analytics, CX analytics, insights generation, data science and conversion rate optimisation (CRO) and personalisation.

With offices in London, Hong Kong and Singapore, they have a team of talented data enthusiasts to help our clients make sense of their ever-growing streams of data. My clients consulting team are certified in leading technologies, such as Google Analytics, Adobe Analytics and Tealium. They have also invested in developing our own proprietary machine learning software. This augments human expertise with artificial intelligence to ensure that no insight goes unnoticed.

Working with leading brands in financial services, travel, retail, telco and media. Whether you’ve just started your digital transformation, or are striving to reach “digital utopia”, we have expertise to help you achieve your goals.

Our projects range from simple tag remediation and ad hoc reporting, to fully-integrated analytics implementations (including DMPs and marketing automation platforms).

Personal development

You will be given the opportunity to learn various tools across the marketing analytics spectrum. We will help you get any certifications that will support your professional development, and are in the process of launching an internal training portal where you can develop your skills in line with where you wish to specialise.

How do I apply?

If you are interested in applying for the Enter Role role register now via the link on this page or contact Digital Republic on the phone (0203-637-3331) or email danica@digitalrepublictalent.com

Who are Digital Republic?

Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, Germany and US. The Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people. You can also find out more on Twitter and LinkedIn   

Overview

You will be working across all aspects of Conversion Rate Optimisation (CRO) from test ideation to prioritisation, build and analysis. You will be using tools such as Optimizely, AB Tasty and Adobe Target to configure and analyse tests and personalisation. You will also need to be comfortable analysing data in analytics platforms such as Google Analytics, and session recording platforms such as Hotjar. This role relies on a strategic mindset towards understanding and solving business problems, as well as having strong technical expertise. This role would suit someone with experience of working in a digital team client-side or agency-side and who has successfully used testing and analytics tools to optimise online acquisition and conversion.

Objective

  • The primary goal for this position is to maximise clients’ satisfaction and to lead clients on a best-
  • practise digital optimisation journey
  • The secondary goal is to maintain a reasonable amount of billable hours while also dedicating
  • time to training and upskilling.
  • Typical daily activity
  • In a typical day, you could be:
  • Working with our Insights team to produce testing and personalisation ideas
  • Turning these testing ideas into wireframes and mock-ups to present back to the client
  • Prioritising the clients’ testing roadmap using data-driven methodology
  • Reporting on test performance
  • It is a client-facing role and your work will be directly billable to clients. You will take ownership of a
  • number of clients (supervised by the Head of Professional Services) lead client meeting and conference
  • calls so you will need to articulate yourself clearly and logically.

Requirements

You will need to have:

  • 2-3 years CRO experience
  • Both AB Testing and Personalisation
  • This includes experience using testing tools, such as:
  •  Optimizely (strongly desired)
  • Adobe Target (desired)
  • AB Tasty, VWO, Google Optimise (optional)

Preferably, you should have:

  • Technical knowledge of HTML, CSS and JavaScript
  • Some experience of other key digital analytics concepts:
  • CDPs/DMPs
  • Analytics platforms (e.g Google Analytics, Adobe Analytics)
  • Tag management systems (Tealium, GTM)
  • Session recording/heatmapping tools
  • Sociability – be a generous and likeable team member
  • Curiosity – be energetic, positive, enthusiastic, with an enquiring mind

Responsibilities

  • Leading CRO programmes for our clients, covering the whole CRO lifecycle from:
  • Test ideation (with support from our Insights team)
  • Test prioritisation
  • Test build and QA
  • Test analysis

Salary

Up to £40k depending on experience plus new opportunities incentive scheme and generous benefits package.

Candidates have the option of working in the London office, fully remote, or a hybrid mix of the two. However, day trips into London will be required on occasion for client meetings or company events.

About the Company

My clients mission is to help customers maximise the value of their digital data. They are experts in data strategy, data architecture, web analytics, CX analytics, insights generation, data science and conversion rate optimisation (CRO) and personalisation.

With offices in London, Hong Kong and Singapore, they have a team of talented data enthusiasts to help our clients make sense of their ever-growing streams of data. My clients consulting team are certified in leading technologies, such as Google Analytics, Adobe Analytics and Tealium. They have also invested in developing our own proprietary machine learning software. This augments human expertise with artificial intelligence to ensure that no insight goes unnoticed.

Working with leading brands in financial services, travel, retail, telco and media. Whether you’ve just started your digital transformation, or are striving to reach “digital utopia”, we have expertise to help you achieve your goals.

Our projects range from simple tag remediation and ad hoc reporting, to fully-integrated analytics implementations (including DMPs and marketing automation platforms).

Personal development

You will be given the opportunity to learn various tools across the marketing analytics spectrum. We will help you get any certifications that will support your professional development, and are in the process of launching an internal training portal where you can develop your skills in line with where you wish to specialise.

How do I apply?

If you are interested in applying for the Enter Role role register now via the link on this page or contact Digital Republic on the phone (0203-637-3331) or email danica@digitalrepublictalent.com

Who are Digital Republic?

Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK, Germany and US. The Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people. You can also find out more on Twitter and LinkedIn