Abid Khan

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Abid Khan

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abid@digitalrepublictalent.com


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OVERVIEW

Our award-winning client has been operating for 15 years and has more than 9 offices in three continents. They are a forward-thinking, well established Agency currently with 1100 employees across the globe and now looking to go through a rapid growth period within their berlin office. They are winning new business everywhere they go and are an official partner of Google. It just doesn’t get much better than this!

They have an exceptional opportunity for talented people keen to fast-track their careers. Our analytics team is growing quickly, and this means for talented team players that are willing to work hard there are unbeatable opportunities for career progression. They are an approved Google Analytics Certified Partner, a Google Analytics Premium Reseller in multiple countries, highly regarded provider of analytics training courses & one of an even smaller number of approved Doubleclick Channel Partners. All this means we have access to the latest and coolest products & BETA’s and generally consider ourselves to be leading the pack when it comes to creating sophisticated analytics solutions.

About the Role:

The Senior Analytics & Optimization Manager will play a key role in maintaining a portfolio of Analytics & Optimization clients’ projects, either directly, or through advising others.

You will be responsible for leading the client data measurement, optimization and personalization strategy as well as the day to day management of assigned client accounts and planned campaigns, focusing on successful measurement insights discovery, measurement tracking implementation and optimization of their marketing channels, journeys and web properties.

You will provide frequent input into Product design, Product evolution & evangelization, as well as liaise very closely with Directors and VPs on internal initiatives aiming to improve efficiency and quality of the work.

Last but not least, you will also be coaching and mentoring team members from both a strategic and technical point of view for Analytics and Optimization.

Responsibilities

  • Be a passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms
  • Drive performance of analytics and optimization capabilities to impact overall business results
  • Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others
  • Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc
  • Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results
  • Work closely with Directors and VPs to establish specialisms goals and strategies, defining processes and frameworks

Requirements

  • Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps, is required
  • Demonstrable experience with Google Optimize and/or other mainstream web & app Optimization and Personalization platforms (eg. Adobe Target, Evergage, Dynamic Yield, Monetate, Leanplum, Tune, Optimizely, Qubit, etc.)
  • Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients
  • Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training
  • Strong experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing
  • Experience with persona-based marketing, UX methodologies and a good visual eye to detect what works well (and what doesn’t) in a brand’s journey
  • Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models, and develop actionable recommendations and experimentation/personalisation roadmaps
  • Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
  • Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per our standards and deadlines are met
  • Able to stay positive under pressure, teamwork with a diverse set of stakeholders and live our values: be positive, be the solution, be passionate, be accountable, be you

Advantageous:

  • Proficiency with Python/R or other scripting languages is highly desirable
  • Experience with Google Cloud Platform and BigQuery, ability to query large databases and write SQL queries
  • Experience with (and positive results from) running campaigns on other web and app experience optimization / personalization platforms besides Google Optimize 360 would be highly desirable
  • Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties and Google Ads Data Hub is a very big plus
  • Knowledge and experience with Machine Learning principles and Marketing theory is a big plus
  • Knowledge and experience with advanced segmentation analysis, session playback, lo-fi wireframing, treejacking, designing polls and surveys will be a big plus
  • Nice to have experience with the following: Adobe Marketing Cloud, Salesforce Marketing Cloud, Segment, Tableau and Looker

Impressive Salary

Up to 70,000 Euros plus 10% guaranteed bonus and Benefits 

Who is Digital Republic Talent?

Digital Republic Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. Digital Republic Talent aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

How to Apply?

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email to find out more about the role. (abid@digitalrepublictalent.com )

Our award-winning client has been operating for 15 years and has more than 9 offices in three continents. They are a forward-thinking, well established Agency currently with 1100 employees across the globe and now looking to go through a rapid growth period within their berlin office. They are winning new business everywhere they go and are an official partner of Google. It just doesn’t get much better than this!

They have an exceptional opportunity for talented people keen to fast-track their careers. Our analytics team is growing quickly, and this means for talented team players that are willing to work hard there are unbeatable opportunities for career progression. They are an approved Google Analytics Certified Partner, a Google Analytics Premium Reseller in multiple countries, highly regarded provider of analytics training courses & one of an even smaller number of approved Doubleclick Channel Partners. All this means we have access to the latest and coolest products & BETA’s and generally consider ourselves to be leading the pack when it comes to creating sophisticated analytics solutions.

About the Role:

The Senior Analytics & Optimization Manager will play a key role in maintaining a portfolio of Analytics & Optimization clients’ projects, either directly, or through advising others.

You will be responsible for leading the client data measurement, optimization and personalization strategy as well as the day to day management of assigned client accounts and planned campaigns, focusing on successful measurement insights discovery, measurement tracking implementation and optimization of their marketing channels, journeys and web properties.

You will provide frequent input into Product design, Product evolution & evangelization, as well as liaise very closely with Directors and VPs on internal initiatives aiming to improve efficiency and quality of the work.

Last but not least, you will also be coaching and mentoring team members from both a strategic and technical point of view for Analytics and Optimization.

Responsibilities

  • Be a passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms
  • Drive performance of analytics and optimization capabilities to impact overall business results
  • Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others
  • Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc
  • Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results
  • Work closely with Directors and VPs to establish specialisms goals and strategies, defining processes and frameworks

Requirements

  • Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps, is required
  • Demonstrable experience with Google Optimize and/or other mainstream web & app Optimization and Personalization platforms (eg. Adobe Target, Evergage, Dynamic Yield, Monetate, Leanplum, Tune, Optimizely, Qubit, etc.)
  • Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients
  • Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training
  • Strong experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing
  • Experience with persona-based marketing, UX methodologies and a good visual eye to detect what works well (and what doesn’t) in a brand’s journey
  • Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models, and develop actionable recommendations and experimentation/personalisation roadmaps
  • Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
  • Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per our standards and deadlines are met
  • Able to stay positive under pressure, teamwork with a diverse set of stakeholders and live our values: be positive, be the solution, be passionate, be accountable, be you

Advantageous:

  • Proficiency with Python/R or other scripting languages is highly desirable
  • Experience with Google Cloud Platform and BigQuery, ability to query large databases and write SQL queries
  • Experience with (and positive results from) running campaigns on other web and app experience optimization / personalization platforms besides Google Optimize 360 would be highly desirable
  • Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties and Google Ads Data Hub is a very big plus
  • Knowledge and experience with Machine Learning principles and Marketing theory is a big plus
  • Knowledge and experience with advanced segmentation analysis, session playback, lo-fi wireframing, treejacking, designing polls and surveys will be a big plus
  • Nice to have experience with the following: Adobe Marketing Cloud, Salesforce Marketing Cloud, Segment, Tableau and Looker

Impressive Salary

Up to 70,000 Euros plus 10% guaranteed bonus and Benefits 

Who is Digital Republic Talent?

Digital Republic Talent has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. Digital Republic Talent aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated team.

How to Apply?

If you are interested in this role and want to find out more, apply via the link at the bottom of this page or contact Digital Republic by email to find out more about the role. (abid@digitalrepublictalent.com )