Richard Manso

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Richard Manso

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r.manso@digitalrepublictalent.com


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OVERVIEW

Global digital agency focusing on technology, strategy and training is looking for a Senior Data Planner with experience using tech such as Campaign Manager, Google Analytics 360, SA360 to join their London offices.

You will join this growing company’s Data and Planning team, a broad and diverse team encompassing brand, data and media planners, analysts, data scientists and email specialists and be part of the wider global data and insights function spanning many skilled practitioners.

All with the common goal of using data expertise to inspire clients and partners to jointly execute best in class marketing fuelled by data-rich insights.

Responsibilities

  • Define a measurement framework that is reflective of account strategies by identifying the proper data sources and KPIs aligned to business goals and illustrate campaign effectiveness
  • Evaluate various attribution modeling techniques and methodologies including DDA models from Campaign Manager, Google Analytics, Facebook Attribution
  • Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting
  • Define and manage audiences that can be shared across the partner and client ecosystem (e.g. Google, Facebook, LiveRamp, Salesforce, Segment)
  • Plan measurement proposals to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis
  • Design and create data visualizations for marketing performance data
  • Identify opportunity to solve recurring client challenges and innovate the product portfolio
  • Mentor junior members of the team

Requirements

  • Knowledge and experience of implementing attribution models either using specific technologies or leveraging functions within standard analytics or ad serving technologies such as Campaign Manager, Google Analytics 360, SA360 or other attribution platforms
  • Experience of working in a Data Planning and Analytics environment, preferably at an agency
  • Understanding of the levers a digital marketer may pull to influence marketing outcomes
  • Understanding of the implications of data protection regulations on technologies and processes
  • Experience of working with diverse data sources across multiple channels to produce insight
  • Attention to detail combined with a careful approach to process
  • Clear, concise and engaging communications skills and the ability to distil and translate complex analysis into actionable insights that a client will understand
  • An outgoing, curious thinker, with consistent levels of evident enthusiasm

Advantageous:

  • Experience with GA360, web and app experience optimization/personalization platforms and/or Paid Social interfaces
  • Knowledge and experience of CRM platforms such as Salesforce and omnichannel marketing
  • Proficiency in the use of marketing and business intelligence platforms such as Datorama, Tableau, or equivalent
  • Knowledge of Python/R or SQL
  • Knowledge of segmentation, propensity modelling or customer lifetime value

Why is this a great opportunity

  • This company is growing rapidly and creating great opportunities for ambitious, talented digital professionals 
  • You will have access to really exciting projects sitting in the technology, e-commerce, financial services and pharmaceuticals sectors 
  • You will work for a company with a great culture and a progressive attitude to working practices and employee welling 
  • You will be rewarded with a competitive package, bonus  and benefits and fast track career progression based on your commitment and performance 

How do I Apply?

If you are interested in applying for the Senior Data Planner role please do so via the link on this page or contact Digital Republic Talent on the phone or email.

Contact us to find out more:

Get in contact with Digital Republic by sending a mail to r.manso@digitalrepublictalent.com or call the office on 0203 637 3331. Check out the website on www.digitalrepublictalent.com. You can also find out more on Linkedin, Instagram or Facebook

Global digital agency focusing on technology, strategy and training is looking for a Senior Data Planner with experience using tech such as Campaign Manager, Google Analytics 360, SA360 to join their London offices.

You will join this growing company’s Data and Planning team, a broad and diverse team encompassing brand, data and media planners, analysts, data scientists and email specialists and be part of the wider global data and insights function spanning many skilled practitioners.

All with the common goal of using data expertise to inspire clients and partners to jointly execute best in class marketing fuelled by data-rich insights.

Responsibilities

  • Define a measurement framework that is reflective of account strategies by identifying the proper data sources and KPIs aligned to business goals and illustrate campaign effectiveness
  • Evaluate various attribution modeling techniques and methodologies including DDA models from Campaign Manager, Google Analytics, Facebook Attribution
  • Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting
  • Define and manage audiences that can be shared across the partner and client ecosystem (e.g. Google, Facebook, LiveRamp, Salesforce, Segment)
  • Plan measurement proposals to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis
  • Design and create data visualizations for marketing performance data
  • Identify opportunity to solve recurring client challenges and innovate the product portfolio
  • Mentor junior members of the team

Requirements

  • Knowledge and experience of implementing attribution models either using specific technologies or leveraging functions within standard analytics or ad serving technologies such as Campaign Manager, Google Analytics 360, SA360 or other attribution platforms
  • Experience of working in a Data Planning and Analytics environment, preferably at an agency
  • Understanding of the levers a digital marketer may pull to influence marketing outcomes
  • Understanding of the implications of data protection regulations on technologies and processes
  • Experience of working with diverse data sources across multiple channels to produce insight
  • Attention to detail combined with a careful approach to process
  • Clear, concise and engaging communications skills and the ability to distil and translate complex analysis into actionable insights that a client will understand
  • An outgoing, curious thinker, with consistent levels of evident enthusiasm

Advantageous:

  • Experience with GA360, web and app experience optimization/personalization platforms and/or Paid Social interfaces
  • Knowledge and experience of CRM platforms such as Salesforce and omnichannel marketing
  • Proficiency in the use of marketing and business intelligence platforms such as Datorama, Tableau, or equivalent
  • Knowledge of Python/R or SQL
  • Knowledge of segmentation, propensity modelling or customer lifetime value

Why is this a great opportunity

  • This company is growing rapidly and creating great opportunities for ambitious, talented digital professionals 
  • You will have access to really exciting projects sitting in the technology, e-commerce, financial services and pharmaceuticals sectors 
  • You will work for a company with a great culture and a progressive attitude to working practices and employee welling 
  • You will be rewarded with a competitive package, bonus  and benefits and fast track career progression based on your commitment and performance 

How do I Apply?

If you are interested in applying for the Senior Data Planner role please do so via the link on this page or contact Digital Republic Talent on the phone or email.

Contact us to find out more:

Get in contact with Digital Republic by sending a mail to r.manso@digitalrepublictalent.com or call the office on 0203 637 3331. Check out the website on www.digitalrepublictalent.com. You can also find out more on Linkedin, Instagram or Facebook