Abid Khan

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Abid Khan

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abid@digitalrepublictalent.com


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OVERVIEW

Company

The focus of the Senior Digital Analyst will be to excel in activating insights, informing upstream different disciplines with insights, driving the continuous improvement process, helping to orchestrate the customer journey across different touchpoints on the website.

My client is on a single-minded mission to help accelerate their clients’ journey to become the world’s digital champion. To do this, they have drawn on the best talent from agencies across the Groupe: cutting-edge expertise and diverse skills as one integrated end-to-end agency to serve advertising and marketing, digital experience & services, data intelligence and analytics, CRM, web and social commerce as well as retailer communications.

My client is agile, collaborative and interdisciplinary. As we establish new teams across borders we will ensure our work culture continues to reflect the spirit and behaviours.

Responsibility

As the leading digital analyst in the market and primary key contact for the UK to orchestrate all local web activities.

  • Understanding key performance metrics, be able to interpret and analyse trends, and ultimately make effective recommendations for innovation and development based on data.
  • Own technical tracking implementations, be able to write a tracking spec and implement custom tracking through a tag management system.
  • Identify analytical requirements across the organisation, and deliver tailored analytical solutions to help drive business KPIs.
  • Manage a team of two junior digital analysts 
  • Design, maintain and own key KPI reports for daily, weekly and monthly reporting. Ensuring data is validated.
  • Help drive core insights from the data to suggest, create and execute m/v tests that drive improvements to UX.
  • Provide measurement and reporting on digital marketing campaign activity and where required, conduct ad-hoc analysis to troubleshoot campaign performance issues.
  • Scoping & overseeing trafficking URL parameters to ensure campaigns and events are properly tracked.
  • Improve efficiencies and automate analysis to ensure focus is on new value-add analysis.
  • Work closely with the local market strategists & agencies to focus on activating insights in the market, by informing different areas like Strategy, Creative, Content, Social, CRM, UX & Media.
  • Works together with experience strategy, media agencies and other disciplines to orchestrate the customer journey channel agnostically.
  • Runs the continuous improvement process locally, to establish a data- & test-driven way-of-working within the agency and with the client.
  • Works with BI tools like Tableau to explore insights provided through the global data team, to answer local market questions independently.

Profile

  • 3+ years’ proven experience in web analytics or analytics at an agency with a track record in doing data-driven marketing projects over the last years.
  • Hands-on experience with Adobe Analytics package.
  • Hands-on experience with writing tagging requirements & implementation 
  • Broad understanding of areas like web analytics (Google Analytics and Adobe Analytics), Google Tag Manager, personalization, social listening, SEO Tools, customer journey analysis, A/B-testing.
  • Independent and truly channel-agnostic thinker, who is able to connect the dots and truly think customer journey centric.
  • Ideally already hands-on experiences in working with Business Intelligence tools like Tableau, PowerBI or IBM Cognos.
  • A rapid learner with the ability to simplify complexity and to explain insights in a broader strategic context.
  • A strong communicator, whose opinion will be heard and who is forceful enough to drive the change to put data at the core of what we do.
  • International client experience preferable.
  • Solid writing and speaking skills in English.
  • HTML, JavaScript skill or experience is desirable.

Location: London, UK

Salary: Up to £50,000 plus benefits

Company

The focus of the Senior Digital Analyst will be to excel in activating insights, informing upstream different disciplines with insights, driving the continuous improvement process, helping to orchestrate the customer journey across different touchpoints on the website.

My client is on a single-minded mission to help accelerate their clients’ journey to become the world’s digital champion. To do this, they have drawn on the best talent from agencies across the Groupe: cutting-edge expertise and diverse skills as one integrated end-to-end agency to serve advertising and marketing, digital experience & services, data intelligence and analytics, CRM, web and social commerce as well as retailer communications.

My client is agile, collaborative and interdisciplinary. As we establish new teams across borders we will ensure our work culture continues to reflect the spirit and behaviours.

Responsibility

As the leading digital analyst in the market and primary key contact for the UK to orchestrate all local web activities.

  • Understanding key performance metrics, be able to interpret and analyse trends, and ultimately make effective recommendations for innovation and development based on data.
  • Own technical tracking implementations, be able to write a tracking spec and implement custom tracking through a tag management system.
  • Identify analytical requirements across the organisation, and deliver tailored analytical solutions to help drive business KPIs.
  • Manage a team of two junior digital analysts 
  • Design, maintain and own key KPI reports for daily, weekly and monthly reporting. Ensuring data is validated.
  • Help drive core insights from the data to suggest, create and execute m/v tests that drive improvements to UX.
  • Provide measurement and reporting on digital marketing campaign activity and where required, conduct ad-hoc analysis to troubleshoot campaign performance issues.
  • Scoping & overseeing trafficking URL parameters to ensure campaigns and events are properly tracked.
  • Improve efficiencies and automate analysis to ensure focus is on new value-add analysis.
  • Work closely with the local market strategists & agencies to focus on activating insights in the market, by informing different areas like Strategy, Creative, Content, Social, CRM, UX & Media.
  • Works together with experience strategy, media agencies and other disciplines to orchestrate the customer journey channel agnostically.
  • Runs the continuous improvement process locally, to establish a data- & test-driven way-of-working within the agency and with the client.
  • Works with BI tools like Tableau to explore insights provided through the global data team, to answer local market questions independently.

Profile

  • 3+ years’ proven experience in web analytics or analytics at an agency with a track record in doing data-driven marketing projects over the last years.
  • Hands-on experience with Adobe Analytics package.
  • Hands-on experience with writing tagging requirements & implementation 
  • Broad understanding of areas like web analytics (Google Analytics and Adobe Analytics), Google Tag Manager, personalization, social listening, SEO Tools, customer journey analysis, A/B-testing.
  • Independent and truly channel-agnostic thinker, who is able to connect the dots and truly think customer journey centric.
  • Ideally already hands-on experiences in working with Business Intelligence tools like Tableau, PowerBI or IBM Cognos.
  • A rapid learner with the ability to simplify complexity and to explain insights in a broader strategic context.
  • A strong communicator, whose opinion will be heard and who is forceful enough to drive the change to put data at the core of what we do.
  • International client experience preferable.
  • Solid writing and speaking skills in English.
  • HTML, JavaScript skill or experience is desirable.

Location: London, UK

Salary: Up to £50,000 plus benefits