Mattieu Roussel

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Mattieu Roussel

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mattieu@digitalrepublictalent.com


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OVERVIEW

One of the hottest and fastest-growing media shops in the U.S. We’ve been honored as Ad Age’s Media Agency of the Year, a Leader in Forrester’s first-ever wave of major media shops, and Adweek’s U.S. Media Agency of the Year.

Digital strategy and automation are critical to delivering creative solutions. The VP, Precision Marketing is responsible for the hands-on management and platform activation of Paid Search, Paid Social and Addressable media disciplines.  You will be a proven ad agency leader & performer and digital media strategist, possess excellent client service and team-building skills, and have a proven track record with securing new business.

With integration in mind, you’ll define the how and when to use digital channels that extend campaign ideas, activate audience segmentation and drive engagement with those audiences. Given the central role that digital plays in most consumers’ lives, your experience building holistic strategies will enable close partnership across the agency and with client teams.

Primary Responsibilities

In this role, you will be responsible for the following activities, particularly as it relates to client businesses in Healthcare, Pharma and Retail and with emphasis on Paid Search and Paid Social. 

Platform Strategy & Activation

  • Act as right-hand to senior clients and internal partners as you manage their platform strategies and lead a team of digital platforms specialists to maximize media performance, innovation, and creative effectiveness
  • Work alongside Connections Strategy team to develop plans, identify the right mix between digital platforms, translate target audiences/personas into buying realities, and orchestrate cross-platform solutions to reach them
  • Support digital strategies that are in lock step with creative – seeking opportunities where the two working together can deliver incremental impact
  • Use various insights (competitive, audience, behavioral) in addition to campaign learnings (creative, targeting/segment, dimensions like geo etc.)
  • Include segmentation and creative recommendations – format, size, content, testing ideas, optimization recommendations
  • Co-develop measurement frameworks with the Analytics team ensure we’re properly measuring effectiveness throughout the plan
  • Oversight of day-to-day budget management, pacing, vendor management and billing process
  • Lead a team of digital platform specialists, developing key skills and ensuring strong collaboration as a group
  • Work across clients to establish consistency in the way approach and carry out campaigns
  • Actively merchandise wins/learnings across the agency and clients
  • Other duties, as assigned

Platform Innovation

  • Track and instill best practices, educating the agency on consumption and effectiveness trends and exploring first-to-market platform opportunities for our clients
  • Lead quarterly testing roadmaps and key presentations (Midyear, EOY, QBRs) as a digital platforms and landscape expert
  • Leverage tools to teach, partner and test performance of proven and unproven media channels
  • Be current on technology and industry capabilities to consistently evaluate and evolve the data and tech partners we utilize

What you need to succeed

  • 8-12 years of experience working in Digital Media, Marketing, Communications or related field
  • Must have a minimum of 4-5 years’ hands-on experience with DSPs, Search, Social buying platforms, DMPs, ad servers and performance media analytics
  • Must have a minimum of 7 years’ experience working in an agency or in-house client media team
  • 3+ years of management experience – coaching junior strategists, creating opportunities for them to grow, while holding work accountable to standards and deadlines
  • Well-versed in tools including but not limited to partner UI’s (Google, DoubleClick, Adobe, Adelphic, TTD, Facebook/Instagram, YouTube, Twitter, Pinterest, LinkedIn), as well as Microsoft Office applications (Excel, PowerPoint, etc.)
  • Knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
  • Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
  • Expert in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
  • Experience working across various internal teams (Connections Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
  • Proactively suggest alternative approaches to solving problems
  • Listen to client needs and translate them into high-quality solutions
  • Ability to write clear and concise presentations in straight-forward and enlightening way
  • Present effectively and as a credible storyteller in client meetings for new business
  • Ability to manage multiple projects simultaneously in a fast-paced environment

One of the hottest and fastest-growing media shops in the U.S. We’ve been honored as Ad Age’s Media Agency of the Year, a Leader in Forrester’s first-ever wave of major media shops, and Adweek’s U.S. Media Agency of the Year.

Digital strategy and automation are critical to delivering creative solutions. The VP, Precision Marketing is responsible for the hands-on management and platform activation of Paid Search, Paid Social and Addressable media disciplines.  You will be a proven ad agency leader & performer and digital media strategist, possess excellent client service and team-building skills, and have a proven track record with securing new business.

With integration in mind, you’ll define the how and when to use digital channels that extend campaign ideas, activate audience segmentation and drive engagement with those audiences. Given the central role that digital plays in most consumers’ lives, your experience building holistic strategies will enable close partnership across the agency and with client teams.

Primary Responsibilities

In this role, you will be responsible for the following activities, particularly as it relates to client businesses in Healthcare, Pharma and Retail and with emphasis on Paid Search and Paid Social. 

Platform Strategy & Activation

  • Act as right-hand to senior clients and internal partners as you manage their platform strategies and lead a team of digital platforms specialists to maximize media performance, innovation, and creative effectiveness
  • Work alongside Connections Strategy team to develop plans, identify the right mix between digital platforms, translate target audiences/personas into buying realities, and orchestrate cross-platform solutions to reach them
  • Support digital strategies that are in lock step with creative – seeking opportunities where the two working together can deliver incremental impact
  • Use various insights (competitive, audience, behavioral) in addition to campaign learnings (creative, targeting/segment, dimensions like geo etc.)
  • Include segmentation and creative recommendations – format, size, content, testing ideas, optimization recommendations
  • Co-develop measurement frameworks with the Analytics team ensure we’re properly measuring effectiveness throughout the plan
  • Oversight of day-to-day budget management, pacing, vendor management and billing process
  • Lead a team of digital platform specialists, developing key skills and ensuring strong collaboration as a group
  • Work across clients to establish consistency in the way approach and carry out campaigns
  • Actively merchandise wins/learnings across the agency and clients
  • Other duties, as assigned

Platform Innovation

  • Track and instill best practices, educating the agency on consumption and effectiveness trends and exploring first-to-market platform opportunities for our clients
  • Lead quarterly testing roadmaps and key presentations (Midyear, EOY, QBRs) as a digital platforms and landscape expert
  • Leverage tools to teach, partner and test performance of proven and unproven media channels
  • Be current on technology and industry capabilities to consistently evaluate and evolve the data and tech partners we utilize

What you need to succeed

  • 8-12 years of experience working in Digital Media, Marketing, Communications or related field
  • Must have a minimum of 4-5 years’ hands-on experience with DSPs, Search, Social buying platforms, DMPs, ad servers and performance media analytics
  • Must have a minimum of 7 years’ experience working in an agency or in-house client media team
  • 3+ years of management experience – coaching junior strategists, creating opportunities for them to grow, while holding work accountable to standards and deadlines
  • Well-versed in tools including but not limited to partner UI’s (Google, DoubleClick, Adobe, Adelphic, TTD, Facebook/Instagram, YouTube, Twitter, Pinterest, LinkedIn), as well as Microsoft Office applications (Excel, PowerPoint, etc.)
  • Knowledge of asset trafficking to ensure accuracy and create reasonable timelines and expectations for deliverables
  • Basic understanding of site tagging and analytics platforms like Adobe and Google Analytics
  • Expert in analyzing campaign data to consult on optimizations and adjustments within the campaign flights and translating learnings for upcoming campaigns
  • Experience working across various internal teams (Connections Strategy, Account, Creative, Production) to both understand the overall plan/moving pieces and push the work where needed
  • Proactively suggest alternative approaches to solving problems
  • Listen to client needs and translate them into high-quality solutions
  • Ability to write clear and concise presentations in straight-forward and enlightening way
  • Present effectively and as a credible storyteller in client meetings for new business
  • Ability to manage multiple projects simultaneously in a fast-paced environment