Salesforce announces data integrations with Google Analytics 360

Salesforce announces data integrations with Google Analytics 360 A new partnership helps marketers connect online and offline data and create audiences for ad targeting. Ginny Marvin on November 7, 2017 at 8:47 am To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced an arrangement to integrate CRM

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Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop

Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop CEO Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee. Amy Gesenhues on September 26, 2017 at 4:12 pm Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged

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Deck the halls with boughs of data  How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience.

Deck the halls with boughs of data How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience. Tom Mucklow on November 16, 2017 at 12:17 pm Gone are the days of enticing shoppers with festive windows and door-busting sales.

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10 Questions to Ask When Collecting Customer Data

10 Questions to Ask When Collecting Customer Data Kim Lachance Shandrow Image credit: ed_needs_a_bicycle | Flickr When your customers disclose their personal and financial information to you, they’re taking a leap of faith that you won’t lose, abuse or otherwise mess with it — accidentally or not. Your customers don’t want you to spam them every two minutes,

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The SEO ‘do more with less’ cookbook

The SEO ‘do more with less’ cookbook How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. Bobby Lyons on November 1, 2017 at 3:21 pm

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First UK interest rate rise in 10 years

First UK interest rate rise in 10 years By Ben MorrisBusiness Reporter Image copyrightPAImage captionGovernor Mark Carney said banks should pass on the rate rise to savers For the first time in more than 10 years the Bank of England has raised interest rates. The official bank rate has been lifted from 0.25% to 0.5%,

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