Salesforce announces data integrations with Google Analytics 360 A new partnership helps marketers connect online and offline data and create audiences for ad targeting. Ginny Marvin on November 7, 2017 at 8:47 am To help customers gain more insights into their marketing campaigns’ impact on the customer journey, Salesforce and Google have announced an arrangement to integrate CRM
Strengths and limits of analytically driven advice Our data allow us to assess what has happened, predict what will happen next and then advise us as to how to respond There is no question the data now available to us is incredibly valuable. The data and our ability to analyze it for insight give us a tremendous
Three cups of coffee a day ‘may have health benefits’ Image copyrightGETTY IMAGESImage captionThe effects of caffeine can vary from person to person Moderate coffee drinking is safe, and three to four cups a day may have some health benefits, according to a large review of previous studies, in the BMJ. It found a lower
Wiser Solutions combines retail analytics with e-commerce solutions, aiming to be a one-stop shop CEO Andy Ballard gives more insight into the company formed from the recent merger of Quad Analytix and Mobee. Amy Gesenhues on September 26, 2017 at 4:12 pm Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged
US state and federal government agencies cannot rely on expanding budgets to keep up with increasing demand for their services. What’s more, agencies are being asked to deliver high-quality solutions to increasingly complex problems at an ever-faster rate. To close the gap, they must get more done, and do it better, often without additional resources. McKinsey
Deck the halls with boughs of data How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience.
Deck the halls with boughs of data How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience. Tom Mucklow on November 16, 2017 at 12:17 pm Gone are the days of enticing shoppers with festive windows and door-busting sales.
10 Questions to Ask When Collecting Customer Data Kim Lachance Shandrow Image credit: ed_needs_a_bicycle | Flickr When your customers disclose their personal and financial information to you, they’re taking a leap of faith that you won’t lose, abuse or otherwise mess with it — accidentally or not. Your customers don’t want you to spam them every two minutes,
Adobe launches Launch, its next-gen tag management platform The new offering lets third-party tool makers integrate their own features into the open platform. Barry Levine on November 9, 2017 at 5:12 pm Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is based on technology acquired
The SEO ‘do more with less’ cookbook How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. Bobby Lyons on November 1, 2017 at 3:21 pm
First UK interest rate rise in 10 years By Ben MorrisBusiness Reporter Image copyrightPAImage captionGovernor Mark Carney said banks should pass on the rate rise to savers For the first time in more than 10 years the Bank of England has raised interest rates. The official bank rate has been lifted from 0.25% to 0.5%,