The SEO ‘do more with less’ cookbook

The SEO ‘do more with less’ cookbook How do you get the most out of your SEO program with limited resources? Columnist Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business. Bobby Lyons on November 1, 2017 at 3:21 pm

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First UK interest rate rise in 10 years

First UK interest rate rise in 10 years By Ben MorrisBusiness Reporter Image copyrightPAImage captionGovernor Mark Carney said banks should pass on the rate rise to savers For the first time in more than 10 years the Bank of England has raised interest rates. The official bank rate has been lifted from 0.25% to 0.5%,

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4 steps to enhancing the customer experience with social media Social media marketing isn’t just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting consumers publicly through your social channels.

4 steps to enhancing the customer experience with social media Social media marketing isn’t just about winning followers. Columnist Alison Zeringue shares tips for improving customer service and delighting consumers publicly through your social channels. Alison Zeringue on October 24, 2017 at 11:37 am Social media has been the “buzz” in marketing practically since its inception.

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The age of analytics democratization

The age of analytics democratization How many people in your organization are reaping the benefits of data? Contributor Jeff Allen says if it’s not everyone, you may need to rethink your analytics strategy. Jeff Allen on August 28, 2017 at 11:45 am For the greater part of the modern era, data in organizations has only been

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Editorial Analytics: How News Media Are Developing and Using Audience Data and Metrics

Executive Summary News organisations all over the world have in recent years increased their use of analytics – systematic analysis of quantitative data on various aspects of audience behaviour aimed at growing audiences, increasing engagement, and improving newsroom workflows. In this Reuters Institute Report, we review how a range of different newsrooms across Europe and

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Questions you shouldn’t ask at an interview

Some topics are simply off limits at interviews… Whilst most interview questions are asked as a genuine way to test a candidate’s ability to do the job, some may delve a little too deep when it comes to personal information – and could even indicate discrimination as a result. Whether it’s being done intentionally or not. To

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