Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital

Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data analysis is impossible. According to a recent report by BlueVenn, 64% of UK and US marketers believe it’s their role to collect customer data but not analyse it. In the final episode of the future

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Are Google, Amazon and others getting too big?

The US tech giants Apple, Google’s parent Alphabet, Microsoft, Amazon and Facebook are the five biggest companies in the world by market capitalisation. Their increasing dominance is fuelling concerns about competition and data privacy. So are regulators about to get tough? Shares in Amazon and Alphabet raced past the $1,000-mark this month, the latest sign

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Britain, EU take edgy steps to unlock Brexit talks as the war of words rages

Last Monday the British Prime Minister Theresa May told the lower house of the Parliament, The Commons a no-deal Brexit is not ruled out. She clarified also that the government ‘is planning for all eventualities”, including the possibility the UK sails after Brexit as an “independent trading nation”. Then she concluded “The ball is in their court, but I am optimistic we

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