Customer Experience

User Engagement Analytics for Long-Term Success

A company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice. A company-wide understanding of user/customer engagement should be a standardized, cross-departmental practice. If you’re still not there, you’re lagging behind. This article will help you discover why it’s not ideal for you and your business. A majority of points here may not apply

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Personalisation Without Personal Data?

Source: The Drum If you were to pick one factor most likely to shape the next 10 years in marketing you’d be hard-pressed to come up with a better answer than ‘data’, but for the first-time marketers have to start facing the possibility that that evolution might mean facing a world of scarcer not more

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