data analytics

Technology and Innovation: Drivers of Change To Combat the Climate Crisis

COP26 has dominated the headlines throughout early November as the world’s leaders, scientists, activists, and academics gathered in Glasgow to discuss meaningful ways on how best to tackle climate change and reduce our impact on the environment. With tackling climate change labelled “the defining issue of our time”, global governments have restated their commitment to

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12 Digital Trends To Look Out For 2021

2020 was the year where businesses had to adopt new digital technologies and new working practices. Business and consumer behaviour is changing rapidly, and digitalisation will continue at pace. Technology kept us going last year, but what of 2021? Focusing on our core markets, we’ve gathered together some of our favourite digital trends for 2021:

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Data Tells Us That A Data Culture Matters

Implementing a data culture can help organizations become more agile, responsive to customer needs, and open to innovation. Here’s a look at what it means to build a data culture, and the benefits of organizing for data operations at scale. The digital revolution presents every business with unprecedented opportunity—and risk. Cheap and abundant online resources

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Personalisation Without Personal Data?

Source: The Drum If you were to pick one factor most likely to shape the next 10 years in marketing you’d be hard-pressed to come up with a better answer than ‘data’, but for the first-time marketers have to start facing the possibility that that evolution might mean facing a world of scarcer not more

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How Cloud Data Could Transform Your Business?

With most organisations failing to approach cloud data as a key business resource, artificial intelligence (AI) could hold the key to insights that can drive transformation. Organisations are increasingly adopting cloud-based applications to reduce costs and give them the scalability and agility to transform into an increasingly fast-evolving business landscape. Through doing so they are

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