data analytics

Data Tells Us That A Data Culture Matters

Implementing a data culture can help organizations become more agile, responsive to customer needs, and open to innovation. Here’s a look at what it means to build a data culture, and the benefits of organizing for data operations at scale. The digital revolution presents every business with unprecedented opportunity—and risk. Cheap and abundant online resources

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Personalisation Without Personal Data?

Source: The Drum If you were to pick one factor most likely to shape the next 10 years in marketing you’d be hard-pressed to come up with a better answer than ‘data’, but for the first-time marketers have to start facing the possibility that that evolution might mean facing a world of scarcer not more

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How Cloud Data Could Transform Your Business?

With most organisations failing to approach cloud data as a key business resource, artificial intelligence (AI) could hold the key to insights that can drive transformation. Organisations are increasingly adopting cloud-based applications to reduce costs and give them the scalability and agility to transform into an increasingly fast-evolving business landscape. Through doing so they are

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3 Barriers to Effective Data Analytics

Digital information has been growing at such a pace that the term “big data” no longer seems adequate. Perhaps we should be talking about “massive data”, or “gigantic data”. In any case, the term hides some of the central problems with business analytics today. Many companies have solved or largely solved the problem of how

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