Digital Advertising

Digital Now More Than Half Of Global Adspend

Digital advertising will account for more than half of global adspend in 2020, thanks to a shift to digital platforms driven by lockdowns around the world, according to Zenith’s latest Advertising Expenditure Forecasts. The media agency already predicted digital would hit this milestone by 2021, but it has now revised its forecast for digital’s share of the

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Surge In Fake Coronavirus Treatment Ads Sees Advertising Standard Authority Rethink Its Priorities

A boom in misleading ads promoting coronavirus cures and treatments online has led to big changes for the UK’s advertising watchdog – which has been forced to rethink its priorities quickly in light of the ongoing global pandemic. Like many media regulators, the Advertising Standards Authority (ASA) is often faced with criticism about the speed

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Avoid ‘A Nightmare Before Christmas’: Protect Your Seasonal Advertising Buys

From Black Friday to “Super Saturday,” the final quarter of the year is a nonstop shopping extravaganza. Consumer spending is at a peak — hitting GBP 74.6 billion last year in the UK alone — and in an effort to target those potential customers, brands pump billions into seasonal advertising campaigns. But along with lucrative conversions comes a greater

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“Stop spending money on Google and Facebook”

Transparency and brand safety: two buzzwords that have been spurring industry transformation over the past few years. It’s hard not to think about trust – an even more endemic issue – when talking about the two. At The Drum’s Programmatic Punch APAC, our Asia editor Charlotte McEleny spoke to Penny Langenfeld, director, programmatic sales, SEA, Double

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