Online Retail

Asos Is Using Augmented Reality To Promote And Sell Fresh Products In Lockdown

As lockdown continues to squeeze online fashion retailers, Asos is embracing augmented reality (AR) to help it promote and sell fresh products to housebound audience. E-commerce clothing platforms have reported mixed results during lockdown. Although bricks and mortar competitors have been laid low by shuttered high streets, wider economic tailwinds have dampened consumers’ enthusiasm for online

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Why Luxury Brands Need Digital Transformation

“It is now time for luxury brands to fully embrace digital transformation. But in order to do so, technology needs to be a central part of a brand’s business, not just an afterthought” Earlier this year, McKinsey reported that 80% of luxury sales are now influenced by online. This is a staggering figure, and clearly highlights the important role

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